Company Leadership
The Webcom, Inc. management team leverages decades of hands-on engineering expertise and commercial software experience to form one of the industries most solid teams representing significant background and thought leadership in the development, marketing, sales and support of web-based e-commerce solutions comprising sales configurators, product configurators, quoting and proposal generation software and bill of material generators.
Leadership

Aleks Ivanovic, CEO & Founder
Aleksandar Ivanovic is the CEO and founder of Webcom, Inc. Under his leadership, without any outside investments, Webcom Inc. has grown into a global leader in the area of configuration, pricing and quotation software. He managed to profitably grow Webcom, Inc. every year since its inception, despite the dot.com bubble burst. Prior to founding Webcom, Ivanovic held several engineering positions of increased responsibility at Rockwell International where he was responsible for highly configurable automation and control products, as well as for the business systems supporting those products. Seeing his engineers spend more time and effort on the administrative tasks and paperwork than on the actual engineering made Ivanovic seek a better way. This led him to develop an online catalog. Configuration, quotation and proposal generation capabilities were added shortly thereafter. Ivanovic holds a Bachelor of Science in Electrical Engineering from the University of Wisconsin Milwaukee.
Chris Lesar, EVP
Chris Lesar is Executive Vice President responsible for marketing, alliances and corporate development globally. He brings a wealth of experience in software commercialization, with over 20 years in the industry. Prior to Webcom, Lesar was vice president of marketing and business development at Curl Corporation, including responsibility for Asia Pacific operations. His efforts in that region led to an acquisition by a subsidiary of Sumitomo Corporation. As vice president of operations for Dirig Software, Lesar drove year-on-year revenue growth of 250%, launched the industry's first cross-platform application server management solution, and brought key partnerships with IBM Global Services, Sun and Aprisma Management Technologies to revenue production. Before Dirig, Lesar held a number of key positions at SSA, an ERP provider, including vice president of solutions management and marketing, which oversaw product marketing, industry and solutions marketing, business development and analyst relations, as well as a two year stint in the UK as director of business consulting in Europe, Middle East and Africa (EMEA). Prior to SSA, Lesar was with Thomas Laguban & Associates (TLA), an early pioneer in sales and product configuration. Lesar holds a Bachelor of Business Administration in Operations Research and Management from the University of Wisconsin and is certified CPIM by APICS, the Association for Operations Management.
Milan Rajkovic, VP Professional Services
Milan Rajkovic is Vice President of Professional Services. Rajkovic has been with Webcom since 1998, and has been responsible for pioneering e-business solutions such as search engine optimization, portal technologies and most recently product configurations. His hands-on experience prior, thru and after the dot-com revolution has been instrumental in successfully managing complex programs consisting of extensive product modeling, strict budgets and timelines, challenging business processes and various system integrations. Rajkovic has a proven record of delivering projects within budget and on time, with the highest level of client satisfaction. Prior to Webcom, Rajkovic was an application engineer at Rockwell Automation, Allen-Bradley, responsible for high volume, customized, IEC enclosed starters (motor controls). He had processed thousands of complex quotes & orders, with specific pricing, BOMs, layouts & diagrams. This experience was fundamental for Rajkovic's in-depth understanding of product configuration. Before Rockwell Automation, Rajkovic held a number of engineering positions at Wells Manufacturing Corporation and MagneTek. Rajkovic holds a Bachelor of Science in Electrical Engineering from the University of Wisconsin.
Zoran Simic, VP Development
Zoran Simic is Vice President of Development. In this role, Simic leads the product development process for all products at Webcom, Inc. Prior to Webcom, Simic was president of Insist Corporation, where he also led all software development. Prior to Insist, Simic was director of system and software support for a Unisys distributor, where led a multi-vendor software development team focused in real-time control software in the power industry. He also pioneered development of telecom planning software while a manger at KProject E&T. Simic holds a Masters of Science in Electronics and Software Engineering from the University of Belgrade.
Paul Sklba, VP Business Development
Paul Sklba is Vice President of Business Development. In this role, Sklba is responsible for direct sales. With over 25 years of progressively responsible experience in the technology solutions space, Sklba has delivered, managed and sold complex solutions in the manufacturing, finance, public sector and travel and tour industries. His experience spans from small boutique firms to large world-class organizations like IBM Global Services and Cap Gemini/ Ernst & Young. Born and raised in Wisconsin, Paul did his undergraduate work at the University of Colorado and University of Wisconsin.
European Leadership
Just Gonggryp is Senior Vice President of Sales and a founder of Webcom Europe. Previously he was Vice President of Business Development at Firepond, a provider of e-Business and Interactive Sales Configurator Solutions. He also built the organization in the Benelux and made a significant revenue and staff contribution contributing to he success of the public offering of Firepond (NASDAQ). Prior to Firepond he was Vice President of International Operations at SuperNova, an application components manufacturer and supplier. He was one of the founders and owners of Astea Service & Distribution Systems, a field service software provider in Europe and played a vital role in building the company from a startup to a multinational with a multi-million dollar revenue. With his partner he successfully merged the independent European company with Astea International (U.S.A) and was subsequently Managing Director of EMEA. He has held various positions at CMG, Cargill, the NOS, Mobil Oil and has extensive experience as an independent consultant. He has lived and worked in the Netherlands and South Africa, where he attended Stellenbosch University.