Press Releases

Fuji Electric Selects CallidusCloud CPQ Via AppExchange 2

CallidusCloud CPQ enables Fuji Electric to streamline the quote-to-order process
Largest convergence of cloud computing leaders at Dreamforce

SAN FRANCISCO - Dreamforce Conference - December 7, 2010 - Webcom, Inc. today announced that Fuji Electric has deployed CallidusCloud CPQ via AppExchange 2. With CallidusCloud CPQ, Fuji Electric America, a leading solution provider of the industrial automation market, can configure, price, quote and propose its offerings across multiple sales and distribution channels anytime, anywhere to bridge the gap from opportunity to order. Built using, the enterprise cloud computing platform, CallidusCloud CPQ is immediately available for test drive and deployment on AppExchange 2 at The announcement was made today at Dreamforce 2010, the cloud computing event of the year.

"Customers such as Fuji Electric leverage their investment in Salesforce CRM by extending opportunity management into quote and proposal management with CallidusCloud CPQ," said Chris Lesar, executive vice president, Webcom. "It is the right tool for the right purpose: ease of configuration and pricing for the sales teams, critical in the managed services sector, and completeness of forecasting and reporting for management."

"CallidusCloud CPQ allows us to meet our customers' emerging needs by offering them a quick and efficient solution that simplifies and speeds up the traditional quoting process," said Andy Urda, General Manager at Fuji Electric. "Salesforce addresses the front end of an important business process - capturing leads and creating opportunities - while CallidusCloud CPQ handles the back end, including configuring, pricing, and creating quotes and proposals. Furthermore, our sales channels can easily check stock 24/7/365. By uniting the systems, we eliminate the manual processes in between that are costly, time-consuming and error-prone."

" customers turn to the AppExchange to find and deploy applications that will enhance their CRM deployments," said Kendall Collins, chief marketing officer, "Applications such as CallidusCloud CPQ help customers to further realize customer success in the cloud."

CallidusCloud CPQ simplifies the complexities raised by multiple product and service choices, sales hierarchy, discounting rules, pricing rules and multiple channels, whether a business is selling complicated equipment, software or services. Companies can automate quoting, revisions, the approval process, as well as leverage guided-selling and self-service applications. With CallidusCloud CPQ, companies:

  • Move effortlessly from opportunity to order
  • Simplify the sales process and configure, price, quote and propose product/service offerings across all channels, anytime, anywhere
  • Generate any document on demand without duplication of effort or data
  • Drive increased revenues and margins, increased customer satisfaction, reduced costs and improved productivity

Interested parties can go to and create their own trial instance of the solution, including integration to Salesforce CRM instantly.

Dreamforce is the industry's leading global cloud computing event. The event is focused on inspiring customer, partner and developer success with cloud computing. Attendees will learn how to maximize their current investments and explore new offerings across Salesforce Chatter, Sales Cloud 2, Service Cloud 2 and and more. Over the past ten years the cloud computing economy has radically changed the way companies operate. Now as we enter the next phase, cloud computing is becoming inherently social, real-time and mobile. Dreamforce is where this transition is happening with hundreds of partners exhibiting the latest cloud offerings, as well as training sessions, seminars and breakout sessions.

About the Platform and AppExchange 2 is the only proven enterprise platform for building and running business applications in the cloud. The platform powers the Salesforce CRM ( applications, more than 800 ISV partner applications like those from CA Technologies, and Fujitsu, and 170,000 custom applications used by's 82,400 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel. also enables developers to make any enterprise app social by leveraging the social collaboration components including profiles, status updates, and real-time feeds available with Chatter.
Applications built on the platform can be easily distributed to the entire cloud computing community through the AppExchange 2 marketplace, now featuring the ChatterExchange.

About Webcom, Inc.

Webcom, Inc. provides software solutions that simplify the complex and helps you attain your business goals. Obtain more business by simplifying the quote-to-order process for the selling of complex products and services. Requiring only a browser, CallidusCloud CPQ allows customers to configure, price, quote and propose their offerings across multiple sales and distribution channels, anytime, anywhere. CallidusCloud CPQ addresses the guided selling, proposal generation and multi-level channel management tasks associated with sales configurators, as well as handling the traditional bill of material, routing and diagram generation tasks frequently associated with product configurators. Retain your customers by simplifying case management with CallidusCloud WorkFlow: you've always had the responsibility, now you have the ability to respond. The solutions help drive increased revenues and margins, increased customer satisfaction, reduced costs and improved productivity. Companies utilizing Webcom's products and services include Rockwell Automation, NEC Europe, Corning Cable Systems, Grayhill and Broan-NuTone. Founded in 1997, Webcom is a privately held corporation headquartered in Milwaukee, Wisconsin with offices in the USA and Europe. For more information, visit Webcom at or call 414-273-4442 (toll free 877-508-6323).

About Fuji Electric America

Fuji Electric America (FEA), a business unit of the Fuji Electric Group of Japan, is a leading solution provider of the industrial automation market. FECOA has been responsible for the sales, marketing, and distribution of Fuji Electric products throughout America since 1970. Fuji Electric Group, founded in 1923, is currently leading worldwide operations with over 25,000 employees. FEA offers a wide range of products in the field of automation, including AC Drives, HMI, distribution and control products. Perfected through extensive engineering research and development, FEA products offers innovated and user-friendly solutions combined with proven quality and reliability.

Media Contact:
    Webcom, Inc.
    Chris Lesar